Community Engagement
Talent Discovery
Showcases emerging African talent to global audiences for cross-fertilization and empowerment. Provides opportunities for African artists with their counterparts from across the globe to develop their crafts and earn a living.
Economic Empowerment
Creates economic opportunities for African artists, corporate organizations, institutions, government and cultural entrepreneurs. Contributes to the growth of the creative economy in our local communities and Africa at large.
Social Cohesion and Unity
Promotes unity and social cohesion through the universal language of art for enhanced corporate social responsibility and charity. Fosters a sense of community, and shared identity prosperity among Africans and the global community at large.
Education and Cultural Awareness
Provides cultural education and awareness, promoting tolerance and mutual understanding for harmonious and peaceful coexistence. Develops cultural competence and appreciation among global audiences.